David Mitran
David MITRAN
'91 | Craiova, Romania
| Telegram | Skype | (+40) 738 444 944
SUMMARY

Ex full stack digital marketer. Entrepreneurial mindset, currently looking for a shift towards front-end development.

EXPERIENCE
Founder and coach December 2015 - Present
Optimist Coaching and Training
    • Helping others in defining who they are and what they want;
    • Helping startups and businesses to develop their online identity and the business owners to set and achieve their business objectives;
    • Helping youngsters and adults in finding their passions and also create a business around their passion.
Full stack digital marketer July 2011 - August 2018
Freelance / full-time
  • Online sales and marketing department manager - Marsilian (freelance)
    • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
    • Design, build and maintain the social media presence;
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
    • Identify trends and insights, and optimize spend and performance based on the insights;
    • Brainstorm new and creative growth strategies;
    • Plan, execute, and measure experiments and conversion tests;
    • Collaborate with internal teams to create landing pages and optimize user experience;
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
    • Instrument conversion points and optimize user funnels;
    • Collaborate with agencies and other vendor partners;
    • Managing online brand and product campaigns to raise brand awareness;
    • Managing the redesign of the company website;
    • Improving the usability, design, content, and conversion of the company website;
    • Responsibility for planning and budgetary control of all digital marketing.
  • Digital strategist - ILEX GSM (full-time)
    • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs);
    • Research products, services and current strategies to identify new opportunities;
    • Analyze web traffic metrics and suggest solutions to boost web presence;
    • Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends;
    • Build strong clients relationships through social media interaction;
    • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns;
    • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency;
    • Identify advertising needs;
    • Establish best practices in digital marketing;
    • Stay up-to-date with digital technologies developments.
  • B2B copywriter & digital marketer - GetBranded (freelance)
    • Writing headline, description, and content for each page of the website using the given keywords;
    • Writing copy for promoting the advantages of branding, online and offline advertising, and corporate events for corporate clients;
    • Writing unique, compelling content;
    • Approaching a positive and persuasive writing style;
    • Developing marketing strategies to develop empathy with the new corporate clients.
  • Content editor - User Experience Agency | Grapefruit (full-time)
    • Editing and proofreading content;
    • Working with different CMS, depending on the client;
    • Collaborating with other departments in order to be efficient;
    • Communicating directly with the client for delivering impeccable results.
  • Technical writer - Aproape de TINEri (freelance)
    • Identify a project idea according to the donor agency’s requirements;
    • Write project proposal according to instructions;
    • Conduct specific research on a specific issue or theme;
    • Create project outline;
    • Identify needs and conduct a basic needs analysis;
    • Formulate project objectives and impact;
    • Identify and describe target group;
    • Create customized activities to address target group needs and generate solutions;
    • Specify project results;
    • Identify risks and mitigation solutions;
    • Follow proposal submission guidelines.
  • Content writer/copywriter/SEO - various clients* (freelance)
    • Analyzing the market and creating a list of specific keywords;
    • Writing product descriptions based on specific keywords;
    • Writing content for the website's blog in order to create de desired impact;
    • Maintaining the website and administrating its content.
    • *ScrieLiber, Spark Magazine & Studio, CoolMobile, Bitcoin Romania, Jobmanji
Trainer and public speaker March 2012 - Present
Freelance
  • Overall experience
    • Speaker at Trust Up 2.0;
    • Speaker at GROW Living Library;
    • Presenter and speaker at Bookland;
    • Organizer, presenter and speaker at Craiova2Online;
    • Trainer and course developer at ANTAR;
    • Founder and trainer at Indrazneste!;
    • Speaker at TEDxYouth;
    • Speaker at Mix Panda;
    • Co-founder and trainer at 5ACT;
    • Trainer at Incubator107;
    • Speaker at 11even Experiences;
    • Trainer and fundraiser at WORLD VISION ROMANIA;
    • Trainer and mentor at Managementul Comunitatilor;
    • Junior trainer at AIESEC.
Writer June 2015 - Present
Self-published author
Blogger April 2012 - May 2018
Freelance
  • Most important achievements
    • Built a community of 3000 subscribers without any financial investment;
    • Reached a passive 3k unique visitors/month;
CERTIFICATIONS
Train the trainersMay 2014
  • European licence (VET/CNFPA)
Certificate in personal development and actingSeptember 2014 - June 2015
  • Learned how to communicate through non-verbal, para-verbal and verbal methods in order to express myself clearly;
  • Learned how to relate to other people in order to improve my communication skills;
  • Improved my personal development techniques through acting methods;
  • Developed my active listening and attention skills, my creativity and spontaneity, my team working skills;
  • Learned the importance of words and gestures for an efficient communication.
EDUCATION
"HTML/CSS/JavaScript + Responsive" - OSF Academy 2018
  • HTML, CSS, JavaScript, jQuery, Bootstrap 4 Basics
  • CSS Layout Basics
  • Responsive Layouts
  • CSS Flexbox Layout
  • CSS Selectors
  • CSS to SCSS
  • PSD to HTML

Faculty of Economics and Business Administration, Craiova 2011 - 2013
SKILLS
Industry knowledge: Project management, startups, SEO, digital marketing, marketing automation, event management, user experience, email marketing, social media, e-learning, web design, social media marketing, online advertising, research, event planning, advertising, content management, publishing, product management, entrepreneurship, copywriting.
Tools and technologies: Photoshop, InDesign, After Effects, HTML5, CSS3/SCSS, jQuery, JavaScript, Bootstrap, WordPress, MS Office, CRM.
Interpersonal: Public speaking, leadership, fundraising, coaching.
LANGUAGES
Romanian (Native proficiency)
English (Full professional proficiency)
INTERESTS
Modern Computer Programming • Software Design and Engineering • Web Application Development • UI/UX • Automation • Open Source Software • Visual Arts • Outdoor Sports • Psychology • Lifes Habits & Goal Setting • Teaching & Training Delivery
TESTIMONIALS
CRISTIAN TOAXEN
Sales Training Team Coordinator at Provident Financial Romania
David always impressed me with the entrepreneurial spirit. The projects he developed are consistent and aligned with the current market needs. His enthusiasm is pungent and the working tools he uses are efficient and easy to implement. It is a pleasure to work with him, I admire the professionalism with which he makes his job.
REFERENCES
Available upon request. Email me.
Last update: 16 September 2018
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